Within the project Labour exploitation is real, which is part of the program called MY WAY – Make it Work for Youth! supported by EIDHR, we have launched a portal under the same name that aims to inform the young people so to prevent their acceptance of deceptive and non-adequate job offers, both in Serbia and abroad.
The implementation of this project was followed by an intense campaign, including the production of seven videos meant to be aired on TV and uploaded to YouTube, seven audio-commercials, seven billboards (two for Belgrade and Novi Sad, and one for Niš, Kragujevac and Subotica), as well as the visibility material such as posters, leaflets and infographics. Besides, our digital campaign consisted of 22 digital adds, animations and banners, three placed articles and two months of sponsored banners at VICE Serbia.
The published Facebook posts had a reach of 255.686, while the amount of post engagements reached 5.397. Posts directly leading to the portal have attracted 1.000 new visitors to the portal Radnaeksploatacijajestvarna. On Instagram posts were displayed 193.667 times, while the YouTube counted 8.900 views. The campaign lasted from February until June 2019.