Following successful campaign “Open Your Eyes” run in 2002 and 2003, which sought to inform the public about the problem of human trafficking, we decided to continue our work on public awareness raising and in November 2004 launched a new anti-trafficking campaign under the title “There Is a Way Out”.
The goal of this campaign was to encourage victims, potential victims and their families and friends to seek help and information, to motivate citizens to help trafficked persons, and to inform the public on all aspects of trafficking in human beings.
In cooperation with UNODC (UN Office on Drugs and Crime), ASTRA participated in the production of two videos, which sought to support and encourage the victims by presenting a woman who, with support and assistance, managed to escape from exploitation. The videos are made in Serbian language, with subtitles in Roma and Russian, thus making it possible for victims who speak these languages, as well as for broader public, to realize that there is a way out and that victims may call us for help. These spots are broadcasted on RTS (national television), RTV Pink, RTV Studio B and RTV B92, as well as on numerous local TV stations throughout Serbia.
The campaign also involves the distribution of posters (inter alia, all border-crossings in Serbia are covered), postcards, leaflets, stickers, etc. as well as numerous media appearances and participation in documentary films. ASTRA gave 139 interviews during 2004.